USA's "Psych" Social TV Campaign Scores With Fans
_In the first 12 hours of being online, more than 13,000 unique visitors visited HashTagKiller.com. Of those visitors, 10,000 signed up for the game. At its peak Wednesday afternoon, the website was fielding over 6,000 requests a minute.
Even more impressive than the early sign-up figures — which took place entirely from social network-based promotion — is the average time users spent on the site. Redniss tells us that the average user spent more than 12 and a half minutes on the site. Additionally, 22% of visitors returned at least once within the first 12 hours._
